I was inferring that what you did not like (and this is partly coming from the tone of the thread in general, not just your post) was their licensing, leading to an inability for 3rd parties to make/release tools for their ruleset. Somewhat draconian licensing is something they apply company wide, not really restricted to a particular product, which is why I recommended simply going to another publisher.
Its my belief, that to make a product, that is supposed to be a storytelling tool, and then limit the scope of what can be done with those tools, is pretty contradictory.
The Hero Lab issue for them, I feel, is one of pride, more than actual business acumen. I feel many at WotC see the very close (near official) relationship between Hero Lab and Pathfinder, and feel that to connect themselves to the same 3rd party tool would somehow validate what they see as Paizo's 'theft' of their 3.5 gaming system (even though it was their open license that allowed it). Even if WotC could get more money in licensing DnD5 to Lone Wolf than they could get from their own in-house solution, I don't think they'd do it.