$10 bucks in my pocket is still $10 bucks......
Reading the direction of the last few posts does demonstrate things always come full circle.....
Being involved with the game for nearly 30yrs I remember similar discussions throughout the 30yrs... Though they were not around the price of software, it didn't exist then. It was around figures, dice, etc... now staples at 99% of most tables....
*OLD GRUNARD ALERT*
Back when I started playing, we played most every weekend because it was a cheap form of entertainment (going to the movies was outrageous.. $2 a ticket!!!)
- We didn't have dice, we had chits;
- didn't have printed character sheets, the ole tattered spiral from English class would suffice;
- nor did we have "battlemats"; we had a piece of glass salvaged from a friends sliding door replacement & china markers from Art Class.
We made do... had fun, used the most important game tool you cannot buy... improv imagination.
We had two boxes of "guidelines" as they were once referred to. The white box and the blue.... at the time cost us less than $20 for the 8 of us playing.
But times have changed....
- Dice $10
- Figures$4
- Books$ ranging from $20 to $150 for sets of "core" books
..... Our hobby has become an industry.
Like it or not, companies cost money to run . I'm sure Liz doesn't show up to work just because she "likes the game"( sorry Liz had to use you for the example cause you are "public relations" right?

). All companies (not just LWD but ALL) sell a product that they have invested $$$ in. They invest $$$ in advance with the hope that we, the consumer, find it useful in our "hobby" and purchase it. To expect LWD (or any company) to offer anything or everything for free wont make them viable as a company for long.
Gone are the days of "cheap entertainment".
- movies are easily $50 for the night out now
- a ticket to a football or baseball game for a family of 4 is easily $200
- even DVDs are on average $25
Companies that support our hobby are only following a larger trend, just to survive.
Now some 30years later, I still play, my son and his friends with me and mine from the ole days... they are as we once were.. strapped for cash, as most young people are.....
They could play "old school", without expense and improv (as I am certain many do) and have fun doing it.
OR
If they find any tool that would add to their experience as a gamer, they will find a way to get it... maybe that means not buying that "special" 1d20, or not going to the mall, etc... who knows... these are all choices we all have made, and will make.... For any to expect something for nothing.... ask yourself... would you work for free?
I myself furnish all the "tools for our game" 12 copies of HL, table, munchies, etc.... why because its my passion, my hobby, that I pass on to them. A legacy if you will for the next generation.