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There are two issues in this, for one of which reporting the problem as a bug report is more appropriate than the other.
Issue #1: Some content links are connected to incorrect locations.
This is something that should be reported so that LWD can make corrections to the product for future downloads; the affected users can then download the corrected product and re-import to have the corrections made.
Issue #2: Having seen the way the data is organized, not everyone agrees this is the best way for it to be organized.
This one is something that is a matter of opinion. I happen to agree that the organization is awful. I had previously done my own version of Rise of the Runelords. MY Sandpoint has an "Individual" entry for every named NPC in Sandpoint (50+), now updated to include those in the Sandpoint: Light of the Lost Coast sourcebook. Likewise, my Sandpoint has separate Location entries for every keyed Location.
Why? Because I can't predict which NPC the Players will warm up to, nor which businesses might be destroyed or change ownership, over the course of a campaign. Separate entries allow me more flexibility to respond to how the Players make their choices.
If the conversion process was simply to cut-and-paste from the PDF (or an automated version of that), then I can understand why the incorrect links are there. Locations named "Kitchen","Pantry", and "Storeroom", repeat across multiple locations in the overall Adventure Path.. and sometimes even within one 'parent' location (there is one adventure site, for example, that has 3 rooms named Storeroom in its key). An automated tool is quite likely to be confused by this, and even a manual process is likely to get some of them wrong. Someone who knows the content will make fewer errors, but even someone very familiar with it will make some. I know; I've had to go back and fix errors I made in my own process.
At the same time, because the original work was written to be read by the GM, and for the GM to share selected details from it orally or in his/her own handouts, there are paragraphs which mix information for the GM to run the campaign with information to be shared, and sometimes information that could likely be revealed in several steps. I have previously give the example of a single paragraph which, during my conversion, I broke up into 7 separate snippets that needed to be moved to multiple separate Topics. 3 of those also had some of the content of that one paragraph also made into GM Directions attached to them. That's one paragraph separated into 10 discrete nuggets of information (a snippet is supposed to be one "unit" of information).
It is arguable that I have made too much of separating the content. But that's the point of internal hyper-linking it.
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