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I think perhaps the biggest problem with sending any form of "Cease and Desist" type of mailing (be it formal or not) regarding this particular trademark is that you began by registering a trademark on a far too generic phrase to begin with. Yes, it makes it easy to remember, but because you used a name of such generic construction to begin with, you never should have been granted the trademark for it in the first place to be perfectly honest.
This really does seem like a issue revolving around common sense (which unfortunately, is not remotely common these days).
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