Quote:
Originally Posted by AEIOU
Putting goods on sale is a good indication that the pricing scheme is not working so let's see how quickly this happens and how often.
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Don't get your hopes up on this approach. We do a single sale every year, and it's only for a subset of items we regularly offer. That's not likely to change.
The reason for this is pretty simple. Lots of companies feel they have to put their stuff on sale. It's the core business model behind DTRPG, Steam, GOG, and plenty of other places. But we consider that practice as ultimately de-valuing the product and establishing the expectation within consumers that they should wait for a sale. We've always stuck with the philosophy of pricing our products to provide a high value for the money invested, then just maintaining that price thereafter.
We're doing the same for the RW content with the pricing that we control. I think users will be very happy with the quality and utility of the RW material they purchase relative to the investment. Obviously, that financial investment is meaningful, so the real question is whether the core concept behind RW is viable. That still needs to be proven, but discounting isn't likely to factor into the equation, either way.
