Have to admit that just like the Playtest materials are free (PDFs) from Paizo, I think that making this free for the playtest would have gone a long way in building the user base.
If after the playtest, I decide to stick to PF1, I will feel like I wasted money, especially when everything else for the playtest is free and this is a cost per player.
Still waiting for an equivalent (or some form of) multiple licence and user login functionality, and the ability transfer everything that I have already bought before I switch from HLC to HLO.
The D&D Beyond model of DM account and Player accounts and shared content should be looked at for inspiration.
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