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I doubt the business model is focused only on CM as the main revenue. Having a competition in the face of Roll20 Marketplace and Fantasy Grounds Store with quite rich catalog of items, it will be a bad decision.
There is something we maybe forget - cloud storage and sync. This will will have a cost, occurring. And with a CLOUD copy of your database content, it is matter of deploying a good presentation layer for your players. SHould not be that hard with Hero Labs Online out now and the experience they are starting to accumulate with it.
All those web platforms, I just ignore, no matter how flashy they are. The subscription model is no-go for personal and hobby use IMO.
The past is a rudder to guide us, not an anchor to hold us back.
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