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Yep, I'm aware of all that (including the recent testimony to Congress regarding their anticompetitive practices).
Regardless, when there are multiple tools in the toolbox, it makes sense to try each tool in turn. I am pointing out that not all tools have been used yet, and getting one's user base involved is an almost free venture. ("Almost", because commonly there needs to be someone to spur the crowd forward and that takes a few minutes each day to keep going. But then that's kind of the job of marketing and social media directors, right?)
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