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Originally Posted by Joe
Rise of the Runelords was entered in by hand. For the scale of the Content Market and the amount of content we want to make available at a decent rate, we discovered that this approach would simply not be viable. A significant portion of our recent delays have been due to us coming to this realization and changing our approach.
Emerald Spire is one of the first units of content to be coming off our new partially-automated production line. We've built a number of internal tools that have made it far faster for us to prepare content for the market. The upfront cost of this tooling has been significant, but we think it's the right call in the long term. This will allow us to keep new content flowing to the market in a steady stream, rather than a slow trickle.
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As someone who has done this on a smaller scale than a Paizo AP I can agree with that whole heartedly. Are you going to make that tool available to 3rd parties?