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The information needed for RW is very different from that needed for HL as well. And depending on what type of gaming material you are talking about, the pricing could be wildly different.
Take the PHB for instance. While the narrative material is usable for both, it's presented in totally different formats. And the scripting crunch that HL needs is irrelevant to RW. I'd expect HL to have a higher price due to the complexity of the content.
Take a typical module/AP for instance. The narrative material is 100% applicable to RW but maybe 5-10% applicable to HL. And there may be a little bit of crunch for backgrounds or feats or gear or whatnot. I'd expect the RW cost to be higher due to the volume of formatting.
Some things will be easier to import. The monster manuals could theoretically be imported pretty easily via script. Modules may be challenging to automate. Manuals may be impossible to automate. That said, if they get are working from marked up files the importing could be a fairly easy matter. It would be nice if material is priced according to effort....
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