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Hmmm. My recollection (or maybe my assumption?) was that the web-view was going to be an alternative for those who didn't want to or couldn't buy the Player version. Much more limited functionality than the actual program - just a way to look at the information, with no ability to enter any data, keep a journal, etc.
Using it as a revenue stream was never discussed that I can recall. Not sure why anyone would pay a subscription fee when it would be cheaper in the long run to pay the one time fee for the Player Version.
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