I think ThaX is on to something there...
Sure, I've paid for things "Once" in Hero Lab Classic but on the other hand, the program has remained static and not user friendly in some aspects (like Touch screens).
If my "subscription" nets me semi-regular updates to the "program", not only improved functionality but additional functionality, then it will be worth it IMO. Of course, only time will tell on this...
It's probably a hard sell right now as people compare HLO straight to Classic, it's not currently offering much... But at GenCon they were showing off some nice beta features, naming GM access to the party characters real time. We should see that stuff soon.
Eventually, passing items around the party, apply group buffs, etc will become much easier in an Online world.
-Jamz
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