[ChrisRevocateur]

They are trying to get people to buy their character builder, which no one even wants (it's no easier than just doing it manually on paper). They're shooting themselves in the foot.

Their analogy is flawed too. It's more like someone opening a build your own burger shop next to Burger King, and one of your customers saying to all the other customers "Hey, these are the things on the Whopper!" Still something that they might want to stop, but LoneWolf isn't making money off of Whoppers, they're making money off allowing their customers to make the burger they want. The "whoppers" these customers make have better ingredients than the original too.

Also, in their direct communication they say that they mean simple digital tools, not character generators, but their published public policy specifically calls out character generators. I may like GURPS and Munchkin, but I like SJG less and less every time I hear about them.