Throwing all their eggs into the baskets of 'Content Market' and 'Cloud Subscriptions' for 1.5 out of 6 potential users is severely limited in my opinion. I don't remember which tycoon of America's early industrial age said it, but they said something along the lines of "I'd rather have one dollar on a continuing business from millions of users then a million dollars from a single user." Don't bother me if the quote isn't quite accurate. Point is that they could be making some money from all potential users even if it isn't much on a monthly basis. They could even offer a discount if you pay for 6 months or a year at a time.
Also, just my opinion, but they'd have to severely limit free web access to the point of being near useless to overcome the "Free" part.
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