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However, to expect that should preclude anyone from using the term "army builder" in a generic sense referring to products of its type is absolutely ludicrous. The term is so generic that not using it in reference to such products would actually be a pain in the neck. It would be akin to banning the term "wheelchair" when referring to wheelchairs simply because someone trademarked the name for their product. What else would you call them in everyday conversation?
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Take it up with your local Trademark organisation (typically this is a government department, like the USPTO) - trade mark laws are fairly universal and tend to
require this sort of action or else the company in question will lose the trade mark and any rights that go with it. I have yet to find any laws which make allowances for avoiding breaches being "a pain in the neck."
As for a suitable generic term, have you considered "(army) list generator" or something similar?