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I'm going to re-post my answer to a related question from another thread...
The widespread use of the term "army builder" is substantively due to the popularity of the Army Builder product. Prior to the product's release 12 years ago, the predominant terms used for roster construction included "making a list", "writing a list", "creating a roster", etc. The term "building an army" was used extensively to refer to the process of collecting the models, assembling them, and painting them. In other words, physically building the troops for the army. The Army Builder product changed all that. After 12 years, the term is now synonymous with creating an army roster for play.
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