I would think the easiest way to get past this particular dilemma would be to have Lone Wolf itself strike a blanket deal with content providers using their established relationships, IE "Let users repost some of your copyrighted material in their saleable campaigns and we will remit a royalty fee of X% of the profits from sale."
Then let users self-report their material as they post it and send the content provider their royalties as needed.
Win-win all around.
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