As a avid user of herolab through the years, i spent almost 500 dollars buying pathfinder addons.
I think the price is well paid because I can use it forever (if I make a decent backup of my things).
The main reason to go online is to enable almost any device to get access but you still limit to one device.
The online version needs to buy each module, buy subscription ( Yeah, i know you are not charging YET ) and dont have any kind of security of the service, some examples:
- Your servers can get down in split seconds by a DDoS
- My internect connection can fail
- Your company can go out of business
- The currency can get more expensive, yeah your company have customers from around the globe! The 500 dollars that I spent are mostly when the Dollar cost less then 2 brazilian Real/ 3 brazilian Real, now its over 6 brazilian Real each dollar in the credit card!
Instead of charge the costumers to BUY and SUBSCRIBE you should make only one!
Subscribe to get everything released so far its an example, so instead of have to pay the full price and be asked to pay more later, just pay a subscrition to get everything.