The content you are buying is the core system, like Starfinder or PF2, which will use the HeroLab Online engine to make your character. One can not actually buy HLO, only access to the server that contains the program, otherwise called an App, to access the information for the system you purchased.
I also believe you need to keep buying the licenses for additional content as before. (Hopefully at a discounted price from what Classic price points are)
This is a user of Classic answering with the information I have gleaned from trying the HLO web portal and the discussions with friends while looking at information here on the web site and on the forums.
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