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So I can log into the new system fine and my chars from beta are there.

When I go to my account details there are two options in the store. The "new" one says "License owned or in cart" but it's not in my cart and I haven't bought anything yet. Am I supposed to pay somewhere or is it free for now or what!

Thanks for the hard works guys!

If you were in the Beta you will want the Upgrade version.

That's what I guessed, do I need to buy it now though, because it says it expires on July 23rd 2018, does that mean I have it for free until then?

That's when your service access expires. Purchasing a HLO license includes 180 days of service access.

Hopefully within the next week, we'll be adding 2 more options to the store to add additional service access days to your account: +180 days and +365 days. See http://forums.wolflair.com/showthread.php?t=60012 where BJ clarifies this.